What do I do anyway?

I'm in the business of the brain; pulling ideas out & putting them into the world.


 

I provide a wide range of services for unique projects. I can help your launch your product into the world on its maiden voyage, or assist in bringing its evolution to the next incarnation.  Book my services modularly, or as part of a package.

 
 

Leadership for Creative Teams

The worst fate of any creative project is having a great idea and it’s launched late, missing the mark, not hitting its full potential, or even worse—shelved.

Creative teams need good leadership to bring their ideas to life. That means leadership beyond effective project management. It’s someone with the vision and experience to tie your business goals to tanglible, creative results. And to do it on time, in scope, and while growing your team into the best creatives they can be.

I’ve got over 15 years’ experience with leading creative teams through their processes, shaping their approach, managing stakeholders, and growing talents.

 
 
 
 
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Brand Communications, Content Design & Strategy, Marketing

Sure, I write and edit. But I also write UIs and VUI scripts, too. Or contract me to make your pet chatbot project more customer-friendly and effective.

But what I get most excited about is cultivating and serving an audience that needs quality content. That goes beyond writing blogposts and text content for social media; it’s crafting a long-game story around your project or product that converts into an audience who feels spoken-to and validated.

And don’t forget the dreaded PR-bloat: I’ll make sure your brand maintains its identity in the media, no matter the content. All this—and localisation for several languages with quality translations and transcreated content.

 
 
 
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Creative & Communications Project Management

It’s all well and good to have a creative or comms project in mind. But how do you get it off the ground and running so it delivers on time and with learnings?

I create sustainable and scalable workflows, project plans and execute them so that your message gets to the right people—be it a small magazine, a content heavy app with regular production cycles, or overseeing licensee brand standards of a major title.
 

 
 
 
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Language Technology & Linguistics

Language is the most important thing in my life. It defines who we are, how we relate to others, and how we stand in the world. I love technology and and see it as a way to bring us into better relationships with language, practical and critical use of language, and to make it accessible and better for everyone. This is a core principle of my work and I invite you to work on it with me.

Conversation design, chatbots (with or without marketing angles), and other intersections of language and technology are projects I am particularly interested in. But I also provide quality translation, transcreation, transcription and localisations for your publication, platform, app, or marketing campaigns. I even won a FORGE 2022 Torichie Award for Best Data Application for communications modeling on a GPT-3 driven editorial project!

 
 
 
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Japan Market Consulting

I’m an accredited Japanologist with the European Association of Japanese Studies, with over a decade's worth of experience living, studying, and working in Japan. I hold a JLPT N2 certificate, and love working on projects to improve how Japanese is used in apps, marketing and other products originating outside of Japan. If you want insight into the Japanese language or market for optimising your product or platform, then let’s talk.

My particular areas of interest range from cultural issues of language education through advertising, publishing, journalism, fashion, and reach all the way to traditional clothing culture, gender issues, and the intersections of these topics with Western culture.

 
 
 
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Creative & Fashion Consulting

In parallel with working in fashion and fashion publishing in Tokyo for a decade, I've also received certified training in kimono culture, pattern-making, and have created aesthetic concepts and directed for both artistic and commercial fashion projects. In addition to hands-on fashion work, I have been commissioned to write fashion criticism, regular columns, and other content surrounding fashion, art, film, and culture.